Managing of Energy Assets Essay Example | Topics and Well Written Essays - 3000 words

Managing of Energy Assets - Essay Example In wind power generation, there are no harmful by-products left over since no chemical processes take place. Also, with wind power, pollution that can contaminate the environment is avoided. Since wind generation is a renewable source of energy, we will never run out of it. Farming and grazing can still take place on land occupied by wind turbines which can help in the production of biofuels. Wind farms can be built off-shore like that in Germany and at some states of the United States of America. Wind energy harnesses the power of the wind to propel the blades of wind turbines. A turbine is a machine powered by rotating blades. The rotation of turbine blades is converted into electrical current by means of an electrical generator. In the older windmills, wind energy was used to turn mechanical machinery to do physical work, like crushing grain or pumping water. Wind towers are usually built together on wind farms. Now, electrical currents are harnessed by large scale wind farms that are used by national electrical grids as well as small individual turbines used for providing electricity to isolated locations or individual homes (Layton, 2006).   History of Wind Power Technology In the beginning, wind power production did not have any impact on the power system control. When it started in the 1980’s production was a few tens of kW, and today, multi-MW range wind turbines are being installed. This also means that wind power production in the beginning did not have any impact on the power system control, but now they have to play an active part in the grid due to their size. The technology used in the past wind turbines was based on a squirrel-cage induction generator connected directly to the grid. With that, there is no control of the active and reactive power, which typically are important control parameters to regulate the frequency and the voltage. The power pulsations in the wind are almost directly transferred to the electrical grid. As there is a n increase in the power range of the turbines, the control parameters become more important and likewise, necessary to introduce power electronics as an interface between the wind turbine and the grid. The power electronics is changing the basic characteristic of the wind turbine from being an energy source to be an active power source. The electrical technology used in wind turbine is not new. It has been discussed for several years but now the price per produced kWh is so low, that solutions with power electronics are very attractive (Blaabjerg & Chen, 2005) . Wind Turbines Stored energy is referred to as potential energy, while energy in motion is called kinetic energy. Kinetic energy can be captured, just like the energy in the moving water that can be captured by the turbine in a hydroelectric dam. In the case of a wind turbine, the turbine blades are designed to capture the kinetic energy in wind. Modern wind turbines fall into two basic groups; the  horizontal-axis  varie ty, like the traditional farm windmills used for pumping water, and the  vertical-axis  design, like the eggbeater-style Darrieus model, named after its French inventor. Most large modern wind turbines are horizontal-axis turbines. In any wind-energy turbine, the three crucial parts are the rotor blades, the shaft, and the generator (Sudrai & Chindris, 2005). The rotor blades act as barriers to the wind, such that when the wind forces the blades to turn, kinetic energy is

Business Law Essay Example | Topics and Well Written Essays - 1000 words - 6

Business Law - Essay Example However, before any party can sue for enforcement of the contract, he or she has to show that there exist the six basic requisites present in a legally binding contract. Notably, an enforceable contract has to have an offer and acceptance, competent parties with a legal capacity to enter into a contract, a lawful subject, and consideration. In this case, Daffy will have to show the existence of the above mentioned elements in order to enforce the contract. According to the available details, Daffy will prevail in showing the existence of offer and acceptance and competent parties, but will fail to show the mutuality of obligation and the legality of subject matter. In order for a contract to be deemed enforceable, the parties in the contract must have a common intention or a meeting of the minds on the conditions of the contract. The individuals must come to an understanding on the same thing, in a similar sense at the same time. If a party to the contract has been deceitfully misled or deceived to accepting or entering into the contract, then the contract is voidable. In this case, Daffy knew that he had been stealing from the company and did not mention it to the company or the board of directors. Additionally, Daffy will fail to prove the legality of the subject matter if Acme can prove that Daffy has been stealing from the company in the high court. ... Stevenson (1932), a manufacturer is anticipated to exercise a reasonable duty of care to other people. In Donoghue v. Stevenson (1932), Donoghue, the plaintiff had taken a beer manufactured by Stevenson, which had remains of a slug at the bottom of the bottle. The court determined that there existed an implied contract between the manufacturer and the plaintiff and that the manufacturer ought to have the people affected by their actions in contemplation (Looney & Oliphant 56). For a negligent case to prevail, it is imperative for the party to show that the acts or blunders were the cause of the damage or harm suffered. In this case, Coyote will prevail in showing that the faulty switch caused the premature detonation and caused harm to him and his friend. This is actionable in a county of high court. For a case against negligence to prevail, there has to be a direct cause or factual causation. In Joe’s case, the court will have to determine what caused the car to skid and hit the tree. In this case, Joe will not prevail as the actual cause of the accident is the slippery pavement. If the pavement was not slippery, Joe would have responded to Coyote’s incident successfully. Additionally, his case will not hold water as he did not suffer any injury or damage (Looney & Oliphant 76). It is imperative for a party to exercise a reasonable duty of care to evade causing emotional distress to another party. In Bugs Bunny’s case, he suffered an injury as a result of emotional distress caused by witnessing the police accident. This case will prevail (Looney & Oliphant 78). In the third case, Foghorn Leghorn accepted the offer in writing but added additional terms to the contract. These terms were a precondition to the performance of the contract.

Plan is a Magic Instrument for All Essay Example for Free

Plan is a Magic Instrument for All Essay Plan is a small, four-lettered, apparently innocuous-looking word packed with power that can make or break the world, both literally and figuratively. In fact the connotation of the word plan spreads across the universe, as even the universe is an outcome of a divine plan! There is a plethora of definitions of plan (Definitions, 2010), but this author finds plan as an instrument applicable under any circumstance that needs a systematic arrangement of thoughts, things, actions and outcomes. It is a Magic Instrument for All The above definition carries a fair hint about the potential of this word, besides hinting about its multidimensional utility value as an instrument, applicable in all possible spheres. To Jack Welch, a plan may sound the outcome of a business venture, while to Le Corbusier, a plan may sound as the precursor of joy associated with an architectural form, to a football coach, plan might sound as the passage towards victory over the opponent. This shows that plan acts as a procedure towards achieving both physical and metaphysical objectives. In the process it can be seen that plan is associated with futuristic implications and present state of skill with which one plans. From this perspective plan brings forth the issues like ability and application, where the ability serves a pointer to both cognitive and emotional intelligence, because there is no denying the fact that the degrees of emotional and cognitive ability have correlations with the quality of a plan. It is that internal organization of individuals that gets reflected in their actions. Another subject is virtually embedded with plan, i. e. , innovation. Plan does not follow the beaten path more often than not, and thus it requires a unique organization of a thought that would be capable of coming into a full cycle like beginning, middle and end. From this perspective one can say, plan is an instrument to unearth dreams – it helps humans to give form to the intrinsic desires. Conclusion While plan is an all-pervasive instrument to cut short the road towards goal in general, for a thinker it is a magic instrument that enables humans to organize their intrinsic thoughts to cut short the road towards self-actualization. References Definitions of Plan on the Web. (2010). Retrieved May 1, 2010, from http://www. google. co. in/search? hl=enclient=firefox-arls=org. mozilla:en- US:officialdefl=enq=define:planei=MO_bS95RxbasB8PPsP0Hsa=Xoi= glossary_definitionct=titleved=0CAkQkAE

Promoting Tiffany Jewellery Line

Promoting Tiffany Jewellery Line Tiffany Co. is one of the most renowned luxury Jewellery companies over the world. As a successful brand that had entered into its maturity phase, to give it a new lease of life that based on its original values is an important point of its brand management issue. (Chevalier M. Mazzalovo G., 2008) On one hand, Tiffany needs to keep on to pay its attention on the earlier brand esthetics: unique and magnificent diamonds, legendary and groundbreaking design, timeless style and lasting value. (The Tiffany story, 2010). On the other hand, a new blood that could enhance Tiffanys brand equity and boost its sales would be acquired. This research proposal will find an opportunity to diversify and broaden Tiffanys product line, promote the brands reputation and also stimulate the demands of both exist customers and new customers. Background Charles Lewis Tiffany established Tiffany Co. in Manhattan in 1837. Nowadays, more than 220 Tiffany stores had founded around 22 countries over the world. As the second-largest luxury jewellery retailer in the world, Tiffany Co. offers a large-scale of fine jewellery (90% of revenue in 2009), along with sterling silverware, crystal, timepieces, china, stationery, eyewear, fragrances, scarves and other accessories. (Shareholder information, 2010). During 173-year history, Tiffany had created an appropriate esthetics for its products and made a brilliant success of its brand equity. However, confront of economic sea change and recessionary environment from 2008 to 2009, the worldwide sales of Tiffany had declined significantly. The bar chart follows shows the net sales of Tiffany Co. between 2001 and 2009. As the figure illustrated, Tiffanys net sales declined from $2.9 billion in 2007 to $2.86 billion in 2008 and $2.71 billion in 2009 gradually. The most important factor of Tiffanys downward sales was the worldwide range of recession between 2008 and 2009 which impact the whole category sales of Tiffany Co. significantly. More over, the fluctuations of foreign currency and precious metal price had also influenced Tiffanys sales internationally. (Annual report 2008, 2008) However, when the net sales decreased by degrees between 2008 and 2009, Tiffany Co. had taken some actions quickly. It includes reduced their staffs, slowed their pace of opening new stores, declined their manufacture and sell from suppliers and also closed their IRIDESSE stores. (CEOs annual letter, 2008). In terms of competitive strategies, Tiffany Co. expanded a wide range of its new product lines and triumphed appreciably in this area. For instance, Tiffany Co. launched the Tiffany KEYS collection in 2009, TIFFANY NOTES and METRO jewellery collections in 2008 respectively. (Annual report 2009, 2009; Annual report 2008, 2008). Moreover, extensive public relations activities and events had held successfully worldwide by Tiffany Co.. For example, the 2010-2011 Tiffany Blue Book collection event was celebrated at a marvelous square in Forbidden City of Beijing on October 23 2010. (Event, 2010) As the most representative historic site in China, chose this regal place could show Tiffanys peerless brand identity and earn glory reputation internationally. The 2010-2011 Tiffany Blue Book collection event was held in Beijings Forbidden City on October 23 2010. (Event, official Tiffany Co. Chinese website, 2010). Furthermore, although the net sales between 2008 and 2009 shows a downward trend, Tiffany Co. had never stopped to opening their new stores internationally but it slowed down their opening speed. For example, it opened 22 new stores in 2008 and 14 in 2009 respectively. (Annual report 2008, 2008; Annual report 2009, 2009). It seems that Tiffany took very careful operations in recession period but took enormous energy to resolve their problems. To celebrate the new flagship store had opened in Beijing in December 2010, an astounding 3D show was displayed onto the stores facade. (Office blog of Tiffany Co., 2010) To sum up, although a downturn economic trend was showed in recent two years, Tiffany Co. still has a great ambition in luxury jewellery industry. It seems that Tiffany focus on how to offer their products lasting value and a flawless shopping experience, as well as how to find new customers and expand their distribution worldwide and enhance its brand reputation in an extensive region. (2009 annual report, 2009) An Important point would be easy to noticed is that the proportion of wedding market accounted the whole Tiffanys market share remarkably. As the following chart which source from Tiffany Co. 2008 annual report shows, the category B which describes that diamond rings and wedding bands accounted for 18% in 2006 and 2007, increased to 20% in 2008. The average prices of this category was about $2500, $3000 and $3000 in 2006, 2007 and 2008 for total reportable segments. According this figure, it could be seen that as a famous luxury jewellery brand, Tiffany Co. has a great market share with wedding customers. Firstly, wedding market is Tiffanys target market. Not only supported from this sales category segment chat, it also could find evidence on the office Tiffany Co. website. The most conspicuous category of Tiffany, which people can find firstly when they opening a Tiffany Co. website, is engagement rather than jewellery. Moreover, the first essential topic in Tiffanys facebook or twitter is about wedding bands or engagement diamond rings. Furthermore, look at the large range of different advertisements of Tiffany Co. on magazines or websites, it also could deduction that a strong relationship between wedding people and Tiffanys products. Secondly, a large range of wedding people or Tiffany fans may want their wedding have a connection with Tiffany. When google the keywords of wedding or tiffany or together, a huge number of Tiffany styles wedding scenes that people did it themselves or wedding agencies did for them would be appeared; such as Tiffanys wedding dress, Tiffanys wedding banquets, Tiffanys wedding invitation cards and Tiffanys wedding cakes. Thirdly, this Tiffany blue wedding trend also could earn money for some particular business. For instance, some bridal gown companies named them products Tiffany wedding dress even an enterprise named itself Tiffany Bridal. (Tiffany bridal limited, 2010). Another thought-provoking example also could be found on a Chinese famous wedding magazine. A Chinese editor recommended and created a Tiffany blue wedding banquet pattern in Hotel New Otani which is one of the most famous five stars hotel in Beijing. Even Chinese have their own entrench traditional red colour wedding custom, this unique Tiffany blue wedding got an expressive successfulness of booking for the hotel when the press was released. DSC_4957 A Tiffany blue wedding released on a Chinese wedding magazine. (Zexy, 2008) As one of the Tiffanys famous tagline mentioned that Blue is the colour of dreams, a huge number of people who is engaged may think that Tiffany blue is also the colour of their dream weddings. For example, a significant number of girls discussed their dreaming Tiffany wedding in Tiffany Co. facebook website. It seems that the emotion part of Tiffany or Tiffanys blue may always about love, dream, beautiful and wedding. In terms of other famous brand such as Vera Wang or Cartier, they both have their specific target wedding market too. The former is renowned of its wedding dress firstly and is developing its brand to a integrate women fashion brand gradually. However, as a young brand which founded in 1990, Vera Wangs history is only 20 years old. (Company Information, 2010) It seems that the loyalty of customers is the most important factor of a successful brand. From this, the brand impart of Vera Wang may hardly to competition with Tiffanys. Cartier also has a great reputation of their wedding bands and engagement rings. But like Tiffany, they still not expand their wedding market widely for now. (Bridal, 2010) Decision According to a bridalwear market assessment in Key Note, the average wedding gowns that brides would pay has broken the  £1,000 in 2004 in the UK. This stood for 5.8% of the average cost of a wedding. (Key Note, 2005). Moreover, Key Note evaluates that UK wedding dress retail market was worth  £105.3m in 2009. (Key Note, 2009) Based on this huge wedding market situation, as a great luxury brand, Tiffany has their great background to launch their own bridal gowns and related accessories include bridal veils, tiaras, pins or other decorations. Hypotheses If Tiffany Co. launched their stunning wedding dress in the market, there are several benefit for the brand and business. Firstly, it is a great opportunity for Tiffany to attract peoples eyes. A huge number of different kinds of media will compete to release the first glance of Tiffanys bridal gown. Thats a free and fabulous advertise of brand. Secondly, if Tiffany only offered very limited quantities of their wedding dress, customers should book and wait for their gowns patiently and passionately. This is a good way to gain reputation and enhance brand equity. Thirdly, the expand product line will increase customers include both exist customers and new customers to increase revenue. At last but not least, as a long-term development strategy, this action will help to compete Tiffanys whole wedding product category in a proper way.

The Significance of Music in Arthur Millers Death of a Salesman Essays

The Significance of Music in Arthur Miller's Death of a Salesman     Ã‚   Human emotions are something that we seldom find a way to express clearly: from simple hand gestures, to a disgusted face. To understand his novel more thoroughly, Arthur Miller uses the most understandable method of comprehension, music, to express the emotions of the characters in his play, "Death of a Salesman". The characters, Willy, Linda, Biff, Happy, and Ben, have a certain style of music and instruments portraying them to show the reader what type of emotional person they are. The beginning of the play starts with a soft, sweet, flute medley that announces Willy’s gradual trek home from Yonkers. This slow tune of confusion ends abruptly as Willy comes home and tells of his troubles in Yonkers. This sentimental sound is heard once more during Ben’s first visit to Willy’s house. His story of father and his flute-making business sets a warm tone only to be wrecked by Ben’s action of throwing Biff, a young, curious boy, to the ground, helplessly. The final performance of this tune is heard at Willy’s sad funeral, where Linda pays her respects to her well-liked husband. Ending on a sad note, the flute appears in time of odd emotions. In the beginning of the play, a state of confu... ...illy’s funeral. Starting out a bit cheerful, the tune fades from a major key to a minor key, hence going from a merry sound to one of sadness and desperation, yet a good sound for a well-deserved tribute. Willy was a mislead salesman. He wanted the best for his boys. Joyous songs always backed up these times. But when his craving for the best turned into the worst, an unpleasant song backed it up. When Willy was confused, a medley of the two was heard. Human emotions are something we all take for granted because they are not properly understood. Music is just one of the many ways that will make these emotions understandable. The Significance of Music in Arthur Miller's Death of a Salesman Essays The Significance of Music in Arthur Miller's Death of a Salesman     Ã‚   Human emotions are something that we seldom find a way to express clearly: from simple hand gestures, to a disgusted face. To understand his novel more thoroughly, Arthur Miller uses the most understandable method of comprehension, music, to express the emotions of the characters in his play, "Death of a Salesman". The characters, Willy, Linda, Biff, Happy, and Ben, have a certain style of music and instruments portraying them to show the reader what type of emotional person they are. The beginning of the play starts with a soft, sweet, flute medley that announces Willy’s gradual trek home from Yonkers. This slow tune of confusion ends abruptly as Willy comes home and tells of his troubles in Yonkers. This sentimental sound is heard once more during Ben’s first visit to Willy’s house. His story of father and his flute-making business sets a warm tone only to be wrecked by Ben’s action of throwing Biff, a young, curious boy, to the ground, helplessly. The final performance of this tune is heard at Willy’s sad funeral, where Linda pays her respects to her well-liked husband. Ending on a sad note, the flute appears in time of odd emotions. In the beginning of the play, a state of confu... ...illy’s funeral. Starting out a bit cheerful, the tune fades from a major key to a minor key, hence going from a merry sound to one of sadness and desperation, yet a good sound for a well-deserved tribute. Willy was a mislead salesman. He wanted the best for his boys. Joyous songs always backed up these times. But when his craving for the best turned into the worst, an unpleasant song backed it up. When Willy was confused, a medley of the two was heard. Human emotions are something we all take for granted because they are not properly understood. Music is just one of the many ways that will make these emotions understandable.

Rain Man Journal :: essays research papers

Part One (Plot Summary) "Rain Man" directed by Barry Levinson was released in 1988.The story of this movie takes place in the United States (Cincinnati, Ohio) in 1988. Similar to John Steinbeck's Of Mice And Men, the story of this movie is about friendship between two unequal men(one mentally challenged and the other, normal) that are on a journey and their friendship, but opposite to the story of the novel, the film has a happy ending. One day, Charley, who is a successful business man, receives word that his father, a man with whom he had not spoken in years, had died back in Cincinnati, Ohio. He returns to his childhood home to take care of his father's property, only to find out that virtually all of his dad's three million dollars estate was left to an unnamed person in a 'trust'. Charlie learns that the trust was for a person who lived in a home for the mentally disabled near his childhood house. While exploring this institution with his girlfriend, Susanna, Charlie discovers that the person to whom the trust was given is an autistic man named Raymond, who is Charlie's older brother. Charley had never known he had a brother, since his parents had never told him. In his confusion, anger and greed, Charlie decides to take Raymond back with him. Raymond is probably not prepared to leave the institution he has lived in his entire life, but Charlie is determined to get what he thinks is his "fair share" of his father's estate. He decides to fight for legal possession of his new brother, as a way of being able to get to the three million dollars that his father had left for Raymond. In their journey back to Los Angeles, Raymond nearly drives Charlie crazy with his autistic attitudes, but eventually, Raymond has a profound influence on Charlie, and thus Charlie eventually grows to love and accept his brother exactly as he is. Part Two (Characterization) Charlie Babbitt (Tom Cruise) In my opinion, Charley is the main character of this movie, and the movie is about Charley, not about Raymond, because Charley is who changes. At the beginning of the movie, Charley is hard, bitter, selfish, immature and shallow. He worships money and without paying attention to Raymond's condition, he attempts to get his brothers wealth. He kidnaps Raymond to take his wealth from him, but ironically, instead of money, he gains something more valuable.

Perspectives on Divorce

There are many parts of the brain that effect the way we live and act every single day. There is the frontal lobe which controls planning, organizing, coordinating and controls movements, reasoning and the overall thinking process. I have used my frontal lobe today when I decided to write this essay, and how I was going to set it up. There is the temporal lobe which controls hearing. I used this today when I listened to my Ipod in the halls. There is the cerebellum which controls balance, movement, and coordination. I used this today when I tried to dance during lunch (key word tried†¦.. ). There is also the occipital lobe which controls vision. I used this today when I read a book during English. The possibly most important part of the brain is the medulla, which controls vital functions. I used this today when I had to go from the first floor to the third floor, and I had to catch my breath. When people say â€Å"your eyes don't see, your nose doesn't smell, your tongue doesn't taste, your ears don't hear, and your skin doesn't touch; your brain does it all† they are saying although we associate all of those senses with their respective body part really we cant see, touch, taste and so on without our brain first processing it and telling our bodies what is going on. 2) The psychoanalytical perspective says someone may get a divorce because their parents had gotten a divorce, so that's what the have seen is normal. This perspective says that many behaviors are based on childhood experiences. If someone grew up with divorced parents, they would see that that is an acceptable way to live their life and not see a problem with it. Also, the psychoanalytical perspective looks at the impulses and desires of a person, someone might get a divorce because their ID tells them they want to have multiple partners, and not want to be in a committed relationship. The behavioristic perspective is based on rewards and punishments. Based on this theory someone may get a divorce because they might be punished by staying in of the relationship. Their parents may not be a fan of their spouse, and may threaten to cut them off communications and write them out of the will if they stay in the relationship. The person may find this a deal they cant turn down, so they would divorce their partner in order to stay in the good graces of their family. The biological perspective looks at the brain as the reason people make decisions. They would say that there is a chemical imbalance in the brain, therefore the person cannot stay happily in their marriage. They could also say that the person has depression, due to an imbalance of serotonin, and could not be happy with their spouse, so they would need to get treated, or continue perusing the divorce. The cognitive perspective believes that divorce would be based on the individuals unique thinking process. The person may have unclear thoughts on their spouse, and cannot figure out what they want in their marriage. The cognitive perspective would not blame any external forces, they would simply say their brain told them to, so they did. They might also say their brain does not make good judgment, and at the time of the marriage there was a lapse in judgment. The humanistic perspective would say the person needed personal growth, and was tied down in the marriage. The person would see themselves happier without being with their spouse. They would say that the person simply wanted to get a divorce, so they did, and wouldn't add much more to it than that. The sociocultural perspective would say that the divorce rate in America is 51%, so the person sees it culturally acceptable to get a divorce. They would say they have seen so many of their peers getting divorced, it seems normal. So they might not work to work out their problems, they just get a divorce because that's what over half of America is doing. Eclecticism is an approach that uses more than one theory to explain how or why something happens. This idea would be beneficial to describing human behavior because there are many contributing factors in peoples decision making. They might do something for multiple reasons, using divorce as an example, a person might have grown up in a divorced home, but they also might have a cheating spouse, and a chemical imbalance in the brain. Their reason for divorce can't simply be explained by the psychoanalytic, behavioristic, or biological perspective. But when you use all of the perspectives together you can get a clear understanding of why they got a divorce. Human behavior cannot be explained with only one perspective because there are many contributing factors to the decisions people make.